South Florida Fashion Photography

Do you want to be a model? Do you have what it takes? Do you know what that is? And how do you start, anyway? The first thing we would suggest, is to do some research. If you learn about the business, you can avoid wasting your time and money.

What is a model? Modeling types:
There are two main types of modeling, as well as a few subcategories. You should figure out what type of modeling you want to do, and if you fit the qualifications to do it. Then you will need to find an agency that represents that type of model.

A few of the different types of modeling are; commercial modeling, plus-size modeling, high-fashion modeling, juniors modeling, swimsuit modeling, glamour modeling, and parts/specialty modeling. Most people are interested in getting into either fashion or commercial modeling.

Whatever type of modeling you want to do, and are qualified to do, the next step would be to get some professional pictures. You need at least a great headshot and a full body shot, to send out to the agents. remember to do your research…Most good modeling books will tell you what type of photos you will need, and what the agents look for in a photo.

Your next task is to find out where the reputable agencies are in your area, and go see them, or send out a letter of inquiry along with copies of your snapshots. There are several modeling agency directory guides available or for local agencies in the South Florida area visit the “Top Modeling Agency List” on this website.

Fashion Models

Fashion models model fashion. They are the ones that walk the runways, appear in fashion magazines, and are generally also the ones that sell beauty products as well. The word ‘Supermodel’ applies to high-fashion models. When starting out, you are usually sent to the European or Asian markets to build your portfolio. You should be living in one of the major fashion markets, such as LA, New York or Miami. There is strict criteria one must fit for becoming a fashion model. Recently, some of those rules have been relaxed a bit, but the general guidelines are below.
There are occasionally exceptions to these rules, and each agency sets their own standards. The “in” look is constantly changing, but agents generally like symmetrical features, a well-proportioned body with long legs, clear skin and good teeth. Before going submitting your photo or visiting an agency, call first to make sure that you fall within their criteria for height, size and age. Most fashion agencies only want to see two photos of a potential model, a headshot and full-body shot. The comp card and/or portfolio is generally developed after the model is signed.

Females:

A minimum height of at least 5′7, with most models being 5′9-5′11.

You must be at least 14, up to 24. Many agencies won’t see people under the age of 17. A few exceptions are made for older models, and some of the larger agencies now have “sophisticated” divisions, but these are primarily designed for those who are already in the business, not new faces.

A size 6 with a thin build is preferred, as that is the standard designer sample size.Examples of female fashion models:
Hint Fashion Magazine Model Mania

Males:

Between 5′10 and 6′2, with 6′ being the preferred height.

Late teens into the mid twenties, and sometimes older.A size 40 suit is the standard sample size.

Plus-Size:

Plus size modeling has more relaxed rules, but there are still guidelines.

Women should be at least 5′8 to 6′, but can be outside these ranges.

At least 15 to 25, but can be older.

Should wear between size 10 to 20, although a size 8 can model occasionally in this division as well.

Commercial Models:

Commercial models model for products and services, other than fashion. They are the “real people”, the characters and the people who look like the general population. Commercial models have more opportunities for work outside of NY/LA/Miami, than fashion models do. They can work locally, and do not have to travel as much and can work throughout their lifetime. Many commercial models are also actors, often doing television commercials. Wild character looks, grandmother types, the plain jane, or your average cute joe can all earn a living as a commercial model. Commercial agents may choose not to represent children, or those under a certain age, so it is still best to call to check on what their agency looks for, before sending in your photo. Most commercial agents prefer to see either snapshots or a current comp card.

There are no height or weight requirements.

There are no age requirements. Commercial models can be six, or sixty. They can be infants, or grandfathers. Teenagers, or mothers.

Since commercial models don’t sell clothes, they can be any size, shape or look. All types of characters are needed.

Related Link

Need a Fashion photographer for your next photoshoot, Contact Tracy Mendy Photography for your Fashion Photographer.

How much does it cost to get started?
There is no fee to visit or list with an agency. Becareful of agencies that want to charge you to be put on their website or for un necessary photos or “potfolios”.   a model will need professional photos (which is what your agent will use to market you in the industry) but an agency should never push their “staff” photographer on you or tell you that you MUST shoot with a certain photographer.  What a reputable agency will do is give you a list of several professional photographers that they have worked with and trust. That way YOU decide which photographer you feel comfortable working with. Unlike some fashion agencies, who may assist a model in getting together their comp card/portfolio, most commercial models pay for their own comp card, but do not need a portfolio.
Modeling schools or classes are not necessary to break into the industry, and a model is never asked what training they have had. Your agent takes a percentage (usually 10-20%) off of the money you make from work you’ve booked through their agency. Again, Keep in mind…There is NO CHARGE to be listed with an agency!!

How do I find a reputable agent?
If you are looking to get into fashion modeling, visit with the big agencies, with names well-known in the industry. Elite, Ford, Next, Boss and Wilhelmina are all in the Miami area, and there are other good fashion agencies around the state as well. If you know a successful model, ask them who they use. Commercial models can visit the Screen Actor’s Guild website (www.sag.org), they have a list of franchised agencies. Those marked “Full Service” represent commercial models as well as acting talent.  You can also visit the “model advice” section on this site where I have listed the reputable agencies in the area.

I think I could be a model, how do I know if I have the right look?
If you have a basic idea about the modeling industry, perhaps you’ve looked through a book or two, you know what an agent looks for in photos, and you’ve learned what the laws are–so you’re confident you can tell the real deal from the shysters, then what are you waiting for? Go and visit the agencies in your area that represent the type of model you think you are qualified to be. They will let you know if they are interested.

What is a comp card?
A composite card, also called a comp card or zed card, is a model’s self-advertisement.  It is used by your agent to send to clients to help you obtain work. It is also what you hand out on go-sees, castings/auditions, or when networking with potential clients. It is typically a 5.5″ x 8.5″ card, with headshot and your name and agency on the front, and 2-4 photos and stats on the back. It is usually in color, but can be black & white. There are many variations, and different agencies prefer different styles. Some comp cards are only printed on one side with a single photo, some fold like a traditional greeting card, and contain more images. Fashion agencies generally have a specific format that all their models follow, while commercial agencies often have all different types of modeling comp cards, that were chosen by the models, not the agency. A comp card is usually best when it contains a really great headshot, that shows a model’s facial features in a flattering fashion, eyes that can communicate with the camera, and a selection of 3/4 and/or full-length shots that show the model’s figure and range of looks. It is best to have on your composite card the type of shots you are most suited to doing. If you are only 5′4, it’s probably not in your best interest to have only a selection of fashion-type shots, as it is unlikely that will be the type of work you are going to be hired for. Your agent can help you figure out what looks are most marketable for you.  If you have specific questions about designing and printing your comp card or would like advice on what photos to use please email me and I will be happy to help!! tracy@tracymendyphotography.com

Related Link

Need a Fashion photographer for your next photoshoot, Contact Tracy Mendy Photography for your Fashion Photographer.

Five Star Limos provided me with reliable and courteous transportation to and from the airport. They were ontime, courteous, and they dress professional. Their fleet of sedans are also top of the line, Not your run of the mill taxi. Whether you are a model or photographer, we all frequently travel. I highly recommend Five Star Limos for your airport transportation needs.

Related Link

Need a Fashion photographer for your next photoshoot, Contact Tracy Mendy Photography for your Fashion Photographer.

    If you take the time to learn the laws, you’ll be better equipped to avoid potential scams. The state licensing board has specific laws governing the conduct of talent agencies. Commercial agencies that are SAG-franchised also have rules they must follow, or be in violation of the Screen Actor’s Guild code of conduct. Of course, there are always photographers, managers and other unscrupulous people that exist in the world, and on the Net. Although model searches and modeling/charm schools can be helpful, depending on one’s circumstances, they are not necessary to enter the modeling profession. Fashion modeling agencies usually like to see a couple snapshots of potential models - it is never a requirement to have professional pictures or a portfolio. Commercial modeling agencies like to see comp cards, but also do not require a portfolio. If you are unsure what an agency would like to see for consideration, you can phone them and ask. Although usually quite busy, they are used to answering questions from those looking to get into the modeling industry, and are often very helpful. Please remember: an agent takes a percentage (usually 10-20%) off of work they book for you. You do not pay them to find you work. If an agency tells you that you need to pay a “registration fee,” that is illegal in FL. They also cannot require you to subscribe to, purchase, or attend any publication, postcard service, advertisement, resume service, photography service, school, acting school, workshop, acting workshop, or buy video or audio tapes. That is also illegal in the state of Florida. If you run across someone who does this, please report them. There are enough scams already in existence.

FYI: Each talent agency must maintain a permanent office and must maintain regular operating hours at that office. If they don’t, they are in violation of Florida law. Please use a licensed talent/model agency.

Related Link

Need a Fashion photographer for your next photoshoot, Contact Tracy Mendy Photography for your Fashion Photographer.

A Portfolio is a set of 10-12 professional photos that modeling agencies and clients will see to hire you for various assignments in the industry.

At the begining of your fashion modeling career you portfolio should include at least two headshots, two fashion shots, one full- length shot showing the proportion of your body.

A standard potfolio consists of about 9″ x 12″  photos. Every portfolio shoul incluse a variety of commercial and editorial shots, location and studio. You will also need on great body shot and one black and white headshot with minimal makeup.

Before going for a shoot, you should be trained for the camera, such as posing, facial expressions and other model techiniques.

Contact Photographer Tracy Mendy (954)519-0085  for advice on posing and camera direction.

We offer several different portfolio packages starting at only $399.00

ADVERTISING AGENCY - creates advertising campaigns for clients, selects models.
AFTRA - American Federation of Television and Radio Artists, union for all TV performers.
AGENT, AGENCY - third party negotiator, receives percentage fee of bookings; could be an individual person or a company.
ART DIRECTOR - artist who creates layout for ads, illustrates model’s poses.
BACKDROP - background used in a photographer’s studio.
BLOCKING - the actual physical movements by actors in any scene.
BLOW-UP - enlargement photo from a negative or slide.
BOOK - see PORTFOLIO; BOOK (verb) - to secure a job.
BOOKER - person at agency who sets appointments for models.
BOOKING - specific job assignment.
BOOK OUT - when you tell your agency that you are unavailable to work for certain day(s), for example, a vacation or another job.
BREAKDOWN SERVICE - a professional listing available only to agencies that lists movies, film, TV, and stage projects with what types of actors are being cast.
BUYER - retail store employee who purchases clothing from the manufacturer; models show the line of clothing to store buyers.
BUYOUT - advance payment for future use of a print ad or a commercial for a specific period of time
CALL - appointment.
CALL-BACK - second interview after go and see/audition which means they are narrowing down the selection and they are considering you.
CALL TIME - actual time you are due on set.
CASTING - choosing models/actors for a specific job.
CASTING DIRECTOR - selects suitable models to represent the comp or storyboard.
CANCELLATION - 24 hour notice before booking is to begin or money is due agency and talent.
CATALOG MODELING - posing for mail order items for major retailers.
CATTLE CALL - several agencies send many models of the same general type to a casting session.
CLIENT - company who hires the ad agency, pays the model’s fee.
COLD READING - a script that you are reading for the first time in front of the client, without time to memorize the lines.
COLLECTION - group of coordinated clothes being shown by a designer.
COMMENTARY - script used to describe clothes for a fashion show.
COMMERCIAL - promotional advertisement on TV, radio or other media.
COMMISSION - a percentage of model’s fee required as payment to agency.
COMPOSITE CARD, COMP CARD, CARD - card with 3-5 photos of model and their height, eye and hair color and size information to promote and distribute to prospective clients.
CONTACT SHEET - proofs of black and white film used to determine best shots.
COPY - written words to be spoken on a commercial.
CREATIVE DIRECTOR - ad agency employee who determines the model type.
DEMONSTRATOR - model who shows use of product at a trade show or store.
DESIGNER - creator of the fashion collections.
DRESSER - helps models dress backstage for fashion shows.

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If you would like to get into modeling, you will need to have an agency to represent you. Fashion modeling agencies represent models for runway, editorial and catalogue work. The typical fashion model is between 5′9-5′11 for women and 6′0-6′2 for men. Commercial models model products and services that generally exclude fashion. This category of modeling is also referred to as ‘lifestyle’ modeling. There is no height, size or age restrictions, like fashion modeling. Acting ability is a plus, as many commercial models are actors as well. Many commercial modeling agencies operate as a division of a talent agency.

Top Florida Fashion Agencies:

Wilhelmina   License Number: TA 0000650
Model Criteria:  Fashion models: females who are at least 5′8, and males who are at least 6′0. Lifestyle/commercial models: female and male models over age 30. Also represents children ages 0-12, plus size and actors.
Open Call:  Monday thru Friday, from 10:00 am to 6:00 pm. Casual dress, hair pulled back, simple makeup-if any.
Mail Submission:  Submit at least 2 clear full-face headshots and a full-length body shot. It is suggested that you wear a bathing suit or boxers in the body shot. The most important aspect of the photos is that we can see you in a natural setting. No make-up is needed. Please do not send nude photos. You can submit a composite, if you have one, but still have the headshot and body shot. Please do not mail in a portfolio. Also include you name, measurements (height, bust, hips, waist, eye color, hair color, age) and a contact phone number and address.
Address:  930 Washington, 4th Floor, Miami Beach, FL 33139
Phone:  Women/men: (305) 672-9344. Kids: (305) 531-5475
Other:  Open calls are held Thursday between 2 and 4PM. You must bring in your photography. Some models enter with a portfolio and composites, others just have snapshots. These are both acceptable. Dress casually with simple make-up. Be natural and patient. Please note that WE DO NOT HAVE OPEN CALLS FOR CHILDREN. Kids must submit through the mail.

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Ford Models   License Number: TA 0000249
Model Criteria:  Girls who are 5′8.5 or taller and between the ages of 16 and 22. Also represents men, plus size.
Open Call:  None listed.
Mail Submission:  The pictures should be natural, no makeup, one full length shot and one face shot. Photos are not returned. They give a NYC address for mail submission: Ford Models, 142 Greene Street, New York, NY 10012
Address:  1775 Collins Avenue, Suite 216, Miami Beach, FL 33139
Phone:  (305) 534-7200
Other:  Open call for Men, Women and Plus Size models Thursdays from 3-4pm. Must bring photos.

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mc² (Formerly Karin Models)
Model Criteria:  Women: at least 5′9, with a dress size 4-6. Men: at least 6′0.
Open Call:  Info not available.
Mail Submission:  Send recent snapshots, including a facial close-up (with little or no make-up) and a full-length body shot.
Address:  846 Lincoln Road, Penthouse, Miami Beach, FL 33139
Phone:  (305) 672-8300
Other:  Has an online submission. Prefer non-professional photos.

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Irene Marie   License Number: TA 0000012
Model Criteria:  Women, men, lifestyle, plus-size, childrens, TV/film, hair makeup and styling divisions. No other details available.
Open Call:  Info not available.
Email Submission:  If you are interested in becoming an Irene Marie model, please email them at prospect@irenemarie.com. They will send you instructions on how to submit your photos for review.
Address:  728 Ocean Drive, Miami Beach, FL 33139
Phone:  (305) 672-2929
Other:  They also have online submission, and a MySpace page under irenemaremanagement

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Elite Model Management   License Number: TA 0000353
Model Criteria:  Females between the ages of 13-24. Girls 17 and younger should be at least 5′6. Girls 18 and older should be at least 5′8.
Address:  1200 Collins Avenue, Suite 207, Miami Beach, FL 33139
Phone:  (305) 674-9500

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Next Models   License Number: TA 0000332
Address:  1688 Meridian Ave., Suite 800, Miami Beach, FL 33139
Phone:  (305) 531-5100
Other:  Their website is under construction.
 

Click Modeling Agency   License Number: TA 0000275
Address:  161 Ocean Drive, Miami Beach, FL 33139
Phone:  (305) 674-9900
Other:  Has online submission. Divisions focusing on Women, Men, Plus Size, Runway, Showroom, FIT, and Television Commercials. The talent division manages actors and actresses for film, soap and legit work. Also has a full service Hair/Makeup and Styling division.
 

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SAG-Affiliated Talent Agencies:

Commercial Modeling Agencies

The following agencies are franchised by the Screen Actors Guild (SAG). Most have commercial print modeling divisions. Where known, website and agency info has been listed. Please follow individual agency submission instructions.

Alliance Talent Group, Inc., 2734 E Oakland Park Blvd., Suite 101, Fort Lauderdale, 33306, (954) 727-9500   License Number: TA 0000648

About:  Represents actors, models, spokespeople and stunt performers.

Boca Talent and Model Agency, 829 SE 9th Street, Deerfield Beach, 33441, (954) 428-4677   License Number: TA 0000038
About:  Has online submission. Does not represent children under age 3.
Coconut Grove Talent Agency, 3525 Vista Court, Coconut Grove, 33133, (305) 858-3002   License Number: TA 0000083

Famous Faces Ent. Co., 3780 SW 30th Avenue, Fort Lauderdale, 33312, (954) 321-8883   License Number: TA 0000171
About:  Represents lookalikes, stage/screen talent, voiceover, promo, print and fashion models.

Green Agency, Inc., 1620 Drexel Ave., Miami Beach, 33139, (305) 532-9225   License Number: TA 0000504
About:  Represents actors, voiceover, and print models. Has a kids and a Latin division.

Louise’s People Model & Talent Agency, 863 13th Avenue North, St. Petersburg, 33701, (727) 823-7828   License Number: TA 0000362
About:  Represents commercial print models, including babies, seniors, plus-size and spokespersons.

Martin & Donalds Talent Agency, Inc., 2131 Hollywood Boulevard, #308, Hollywood, 33020, (954) 921-2427   License Number: TA 0000466
About:  Represents actors, voice-over talent and commercial print models from babies to seniors.
Website:  Martin & Donalds Model & Talent Agency, Inc

Roxanne McMillan Talent Agency, 12100 NE 16th Avenue, Suite #106, Miami, 33161, (305) 899-9150   License Number: TA 0000368

Marion Polan Talent Agency, 10 NE 11th Avenue, Fort Lauderdale, FL 33301, (954) 525-8351   License Number: TA 0000903

Posh Models, Inc.,  17109 Orangewood Dr., Lutz, 33548, (813) 746-5190   License Number: TA 0000858

Runways, The Talent Group Inc., 1688 Meridian Avenue, Suite 500, Miami Beach, FL 33139, (305) 538-3529   License Number: TA 0000036
About:  Has online submission. Represents actors and models age 15 or older: females size 2-6, 5′9-5′11. Males size 40R/L-42R/L, 5′11-6′2. Petite models size 2-6, 5′2-5′5. Plus Size models size 10-16, 5′8-5′11.
Website:  Runways The Talent Group

Stellar Talent Agency, 3001 W. Hallandale Beach Blvd., #303, Pembroke Park, 33009, (954) 241-7376   License Number: 0000157
About:  Represents actors and print models. Has a kids/teen division.
Website:  index

World of Kids Inc., 1460 Ocean Drive, Suite 205, Miami Beach, FL 33139, (305) 672-5437   License Number: TA 0000420
About:  Specializes in representing babies and children, also represents adult actors and commercial print models.
Website:  World of Kids, Inc_ - Home - Miami, FL